“It’s important for us know what they want. We want to know US gamers and their backgrounds, cultures and lifestyles a lot better,” Hou said. “Tencent is one of the leading companies in China, but we’re always looking at new growth areas in other markets in the US, Europe and other countries, too. Hou said the finished product will offer a comprehensive look at how gaming impacts the daily lives of consumers, and how it will continue to change the way they live and interact with the world and with technology, from virtual reality, to real life. I think they’ll do a great job in presenting the Chinese gaming culture-from FPS to mobile-and sharing the Tencent brand story at the same time.” They have great experience from the storytelling side, and it will be great to take advantage of their platform. “It’s a very important vertical for us to protect our tradition with the documentary and share our commentary on the growing gaming market. “Discovery Channel reached out and presented us a program that was a good content vehicle and promotion for traditional gaming in the US market,” Mars Hou, vice general manager of marketing for Tencent Interactive Entertainment, told AListDaily. Mars Hou, vice general manager of marketing for Tencent Interactive Entertainment It was produced in partnership with Tencent Interactive Entertainment Group. The documentary will air in July on the American basic cable and satellite TV channel. Game Vision will dive deep into the role games have played in history, investigate the current state of gaming across applications and explore the opportunities tech presents for the future. Chinese media and entertainment conglomerate Tencent is looking to broaden its stateside reach and brand narrative by partnering with the Discovery Channel for a documentary covering the world’s largest mobile gaming developer’s history and culture in gaming.

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